Search engine optimization (SEO) is a method to increase traffic to your website from potential customers by getting high rankings in search results. We provide professional digital marketing and SEO packages for companies trying to get ahead of their competitors in the Roanoke Valley.
SEO is more than search engine rankings
High-quality website design is a great way to get new customers looking for your products or services in the Roanoke region, but it takes more than just putting up a website to drive clients to your business. There are a lot of moving parts that need to be combined to effectively market online, especially when trying to rank highly on Google's first page.
Showing up on the first page is important, but we strive to have your website drive more traffic from highly targeted and researched terms that people search to find your products or services. Our SEO services focus on researching and understanding your customer's search trends and patterns to drive quality leads to your business.
Why should I hire a Roanoke SEO company?
By hiring TJG as your Roanoke search engine optimization (SEO) company, we will be able to take advantage of the keywords that will highlight your local business. With this targeted digital marketing strategy, we will build brand awareness, increase online presence, and increase the search result visibility of your website.
Our focused keyword research study will allow us to determine what your potential customers are looking for online. Once we have done the necessary research, we know what type of content should be posted to attract new leads and convert them into paying customers.
Digital Marketing services to get you found
Getting your business website found online by new customers allows for quick results with a higher return on investment compared to traditional options like print advertising.
SEO is a great option for businesses looking to create a long-lasting online presence that creates sustainable business growth. While paid ads can be a great way to drive traffic to your products and services, once the ad goes down, all traffic stops. With SEO, your site keeps appearing long after your campaign has ended.
SEO Roanoke Va
SEO Services Are Essential
Traditional advertising requires a disruption of people's attention. Search engine traffic is the only time people are actively searching for exactly what it is you sell. When it comes to growing your business online, there's nothing more powerful than organic traffic from search engines.
Leads ready to convert
Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.
Get your money's worth
In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If it works for 91% or businesses, it is very likely to work for you too.
Our SEO process
After onboarding, we analyze analytic search data to get an insight into past performance, look at competitors and their techniques, and devise a project plan to guide the remainder of our campaign. We also dig into local SEO analytics if you are targeting a specific area.
Armed with the results from the learning phase, TJG's Website Quality Audit is used to dig into on-page optimization, technical SEO issues, guide keyword research for existing pages, and designate target pages for hyper-focused improvements.
Now that your site is optimized, it's time to grow. After an audit of the current content, we target new keywords not currently on the site. Content Gives us “linkable” assets and outreach tools to grab more links, build relationships with influencers and topical authority in a field.
Backlinks are Google's referral system. High-quality backlinks appear as high-quality recommendations from other sources. We gain authority with Google by building high-quality, "white hat", backlinks that drive traffic to your site.
We track our progress, explain the work we are doing, and provide monthly reports that keep you in the loop on how things are progressing. We use this data to keep you informed as well as determine how to continue the campaign.
Frequently Asked Questions
How long does it take to see results?
Compared to paid ads, search engine optimization (SEO) tends to take more time for business websites to see results. We normally see noticeable results in 3 to 6 months. Many of the high-ranking sites have several years of management from a professional SEO company so it can take longer and more work to rank a small business for some of these competitive keywords or phrases.
Regardless of who your competition is, clients are looking for the products or services in your industry, and there is potential for optimizing your website for success. Generally, local search engine optimization campaigns are going to realize an increase in search engine traffic much sooner than a business website competing in a national or international audience.
Which search engines will we be targeting?
We will ensure your site is visible on all of the major search engines including Google, Yahoo, and Bing. With the Google search engine receiving the lion's share of search engine traffic, much of our analytics and research will be based on optimizing your website for Google.
If we are running a local SEO campaign, we will ensure your clients can find your business and website by employing local SEO best practices for the various Map and business applications including Google Business Profile (formally Google My Business), Bing, Yelp, and Apple Maps.
Do I need SEO for a brand new website?
Small businesses can greatly benefit from online marketing, including search engine optimization (SEO). However, some business owners may think that because they have a new website, they do not need SEO services. This is not always the case.
Just like any other type of marketing, SEO should be considered part of an overall online marketing strategy. Once Google starts to index and decides what your website is about we will revisit the terms our site is ranking for, and modify content to ensure we're targeting the optimal audience.
Ongoing management of search engine optimization (SEO) will consist of the creation of content that will increase the visibility of your website as well as build your brand awareness to position your company as an expert in your field.
Other websites linking back to your website is a big Google ranking factor, so an ongoing SEO campaign also includes marketing your site and content to publishers and other websites. These links build website credibility, increase your position in search results, and drives potential clients to your products and services.
Is website design included in the SEO projects?
Generally, we don't include website design services as part of an SEO project, but depending on the platform and the amount of design needed on the website, we can offer this service at an additional price.
We are proud supporters of the Webflow platform for both website design and SEO services and will gladly manage the project from top to bottom. Website design varies from platform to platform, and most clients have a web designer they've worked with in the past, but we have connections with expert developers that can get you the results you require.