PPC / Google Ads
PPC management in Roanoke: pay for customers, not clicks.
PPC management in Roanoke, VA built around one number: what a lead costs you. Google Ads search campaigns, Local Services Ads, and remarketing, tuned weekly, tracked to the phone call, and reported in plain English by the person who runs them.
How we think about ads
Every campaign starts with your math, not Google's.
Before we touch Google Ads, we work out three numbers with you: what a new customer is worth, how many leads it takes to win one, and what that says you can afford to pay per lead.
That number becomes the boss of the whole account. Keywords that beat it get more budget. Keywords that miss it get cut. It is the difference between PPC management and paying Google to find out what your competitors already know.
And because we also build the websites and run the SEO services underneath, your ads land on pages built to convert, and every dollar of search-term data feeds the organic strategy too.
Typical agency PPC
TJG PPC
Reports clicks and impressions
Reports leads, calls, and cost per lead
Set up once, checked quarterly
Search terms pruned every week
Your spend hides their markup
Google bills you directly, fee is flat
Account manager of the month
You work with Travis, every month
Locked contracts
Month to month, you own the account
What we manage
The whole paid search stack, not just the ads.
Search campaigns, Local Services Ads, remarketing, landing pages, and the tracking that proves what worked.
Google Ads search campaigns
The core of local PPC: text ads on the exact searches that mean someone needs you today. We build tight ad groups around buyer-intent keywords, write ads that match the search, and prune everything that spends without calling.
Local Services Ads
The pay-per-lead listings at the very top of the page with the Google badge. For contractors, lawyers, and home services these are often the cheapest leads available. We handle the screening, the profile, and the dispute process for junk leads.
Remarketing
Most visitors leave without calling. Remarketing follows up with the people who already looked, for pennies on the dollar, so your business is the one they remember when they are ready to buy.
Landing pages and tracking
Every campaign points at a page built to convert that specific search, with call tracking and form tracking wired in. If a keyword cannot prove it produces leads, it loses its budget.
What happens when
What do the first 60 days of Google Ads management look like?
Week 1: the plan
Keyword research, competitor ad review, and honest budget math. You approve the plan and the monthly cap before anything spends a dollar.
Week 2: the build
Campaigns, ad groups, ad copy, extensions, landing pages, and tracking, built in your account. You watch it come together.
Weeks 3 to 6: the tune
Search terms come in and the pruning starts. Negative keywords cut the waste, bids shift to what converts, and cost per lead starts falling.
Ongoing: the compounding
Monthly plain-English reports: what you spent, what it earned, what changes next. Budget scales when the math says it should, not before.
FAQ
PPC management questions, answered straight.
The questions Roanoke business owners actually ask before running ads, with the honest versions of the answers.
How much does PPC management in Roanoke cost?
How fast will Google Ads bring in leads?
What is a good cost per lead?
Should I choose Google Ads or SEO first?
Do I control the ad budget?
Am I locked into a contract?
Want to know what a lead would cost you?
Bring your service area and your average job value. I'll bring the click prices for your keywords across the areas we serve and we'll do the math together, free.